The Entrepreneurs Behind Poppi Start Over

In an interview with Bloomberg This Weekend, the Ellsworth couple detailed their entrepreneurial journey from a farmers market stall to creating a beverage brand valued at nearly $2 billion. They explained the challenges and lessons learned during their decade-long experience with Poppi.

New Venture

Now, the founders are applying those experiences to Jetty, their new hydration brand. The couple emphasized how insights about social media strategies, effective hiring practices, and team building have shaped their approach to this second entrepreneurial endeavor.