5 myths about data broker opt-outs that expose retirees
Artificial intelligence is accelerating elder fraud schemes across the U.S., targeting older Americans who hold significant household wealth.
Artificial intelligence is rapidly accelerating elder fraud schemes across the U.S., targeting older Americans who hold a significant share of household wealth. ScamSkeptic founder Matt Sanner highlights how fraudsters utilize AI to mimic voices and create deepfakes, providing key strategies for families to identify these scams and protect their vulnerable loved ones.
Many retirees have already tried removing their personal information from data broker sites like Spokeo, Whitepages and BeenVerified. While this effort isn't wasted, completing a few data broker opt-outs doesn't necessarily mean your information will stay private.
For retirees, the stakes can be especially high. Decades of public records, property ownership history and family connections can give scammers plenty of information to work with. Sometimes, people take reasonable steps to protect themselves, then assume the problem has been solved.
Myth 1: Opt-outs remove all data
The most dangerous misconception is that opting out from one data broker removes your information everywhere. Hundreds of data brokers operate in the United States. When you submit an opt-out request to Spokeo, you've only addressed that particular service.
Other data brokers may still have your name, home address, phone number and information about your relatives. Some also compile estimates about your finances and property. Even the site you opted out of could eventually list your information again.
Information can reappear on people-search websites when the underlying public records change. Those records may include property filings and other government documents that remain publicly accessible.
Myth 2: Family data doesn't affect you
Data broker profiles frequently include information about relatives and household members. Your information could still appear in someone else's listing even after you've removed your own profile. If your daughter completes opt-outs, her personal listing disappears, but your information might remain connected to hers.
This interconnected data exposes retirees through family members' activities, creating vulnerabilities even when individuals take protective measures. Scammers exploit these connections to build more convincing fraud schemes targeting the elderly.
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