MAM/PAMM VS trademakers

Building an investment business around a successful trading strategy requires more than just performance—it demands reliable administration, effective risk oversight, investor onboarding, clear reporting and access to suitable trading infrastructure. These demands can consume resources that would otherwise support trading and business development.

For family offices, high-net-worth investors and professional asset allocators, the quality of that infrastructure can be as important as the strategy itself. MAM and PAMM arrangements have long helped connect managers with investor capital, but trademakers builds on that need with a broader proposition.

Beyond allocation technology

Multi-Account Manager (MAM) and Percentage Allocation Management Module (PAMM) arrangements enable managers to trade across investor accounts or allocate trading results according to agreed rules. However, allocation technology alone does not necessarily provide strategy evaluation, investor administration, marketing support or consistent performance reporting.

Trademakers addresses these wider requirements within one platform, combining practical infrastructure with the information investors need to evaluate strategies. Its structure functions as a fund-like investment wrapper rather than a traditional fund, with investors participating through a "TM" representing an underlying strategy.

Lower barriers to entry

Trademakers can provide setup without an upfront charge, together with administration, a dedicated strategy webpage and reporting. Commercial terms are agreed case by case, allowing the service to reflect the manager's requirements rather than imposing an identical arrangement on every strategy.

Relatively low initial AUM requirements create a practical route for emerging managers. A credible trading approach may be ready for professional presentation before its manager has accumulated the assets needed to justify a standalone fund structure.

Comprehensive operational support

The platform's asset administration and reporting system coordinates operational tasks including onboarding investors, processing subscriptions and redemptions, maintaining records, calculating allocations and producing reports. Managers gain clearer visibility of their business while investors receive established reporting.

Sterling Gent Trading Ltd owns and operates trademakers and serves as the legal counterparty and custodian of client funds. The team includes professionals with decades of experience across hedge funds, trading desks, proprietary trading, analysis, fund administration and marketing.

Private or public distribution

Managers can choose between trademakers Private, which provides a controlled environment for introduced clients, and trademakers Public, which offers broader exposure to eligible investors. Private arrangements support focused relationship development, while public presentation creates opportunities for discovery by new investors.

The platform places strategy evaluation and manager assessment at the center of its proposition, with JP Fund Services serving as investment adviser and risk manager. Trademakers publishes live net results with downloadable performance data across different observation periods, and some strategies have BDO verification of results.