XBTFX Unveils Its Biggest Rebuild Yet: New Brand Identity and a Redesigned Client Experience
XBTFX, a multi-asset broker for forex and crypto trading, has launched its biggest rebuild in history, featuring a new integrated client portal, a redesigned website, and a brand identity.
XBTFX has introduced a comprehensive overhaul of its client experience, aiming to streamline the often fragmented process of managing trading accounts, funding, and accessing investment services.
The new client portal, developed in-house, allows users to manage Mega1 and MetaTrader 5 accounts from a single dashboard, eliminating the need for multiple logins.
Traders can fund their accounts using 17 payment methods, including 12 cryptocurrencies and stablecoins such as BTC, USDT, USDC, and XAUT, without incurring deposit fees.
The portal features currency wallets, enabling users to convert between assets and move funds to trading accounts without leaving the interface.
Crypto withdrawals can be locked to approved addresses, adding a layer of security for digital asset users.
New Brand Identity and Website
The rebuild includes a new brand identity where the logo visually connects XBT and XAU, representing the two assets XBTFX was founded on: bitcoin and gold.
The redesigned website is available in 13 languages and provides essential trading information, including live conditions for more than 400 instruments.
The site offers transparency into the business model, explaining revenue generation through trading commissions and spread markups.
Client asset safeguards are highlighted, including cold storage, segregation of funds, and manual review of withdrawal requests.
Trading Infrastructure and Platform Features
The trading infrastructure is powered by XFX eCommerce, a low-latency engine built in Rust that aggregates liquidity from multiple providers.
This architecture gives XBTFX greater control over pricing and liquidity, hosted in Equinix LD4 in London.
Mega1 and MetaTrader 5 platforms now support copy trading, PAMM, and MAM accounts, with clients able to join the affiliate program from the new portal.
Existing clients can seamlessly transition to the new portal, with balances, accounts, and verification status carried over.
The company will share more details on Mega1’s capabilities and expanded partner programs in the coming weeks.
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