NVIDIA once again disputes EOL rumors: GeForce RTX 5090 to remain in production - igor´sLAB
NVIDIA has denied reports that the GeForce RTX 5090 is being discontinued, confirming the high-end graphics card will continue to ship despite limited availability.
At an RTX-Spark event in Taiwan, NVIDIA's Senior Vice President of Personal Computing, Jeff Fisher, directly addressed the rumors surrounding the GeForce RTX 5090. He confirmed the graphics card was not 'End of Life' and would continue to ship, though he acknowledged limitations in available production capacity.
The statement comes amid increasingly poor availability of the RTX 5090 in many markets, where the card has sometimes been offered at prices several thousand euros above its original MSRP of €2,099.
EOL Rumors Debunked
The End of Life rumors began with reports of the RTX 5090's scarcity and a claim that NVIDIA would use the large GB202 chip exclusively for professional RTX PRO products, discontinuing supply for the GeForce version. This scenario seemed plausible when official store listings disappeared.
According to him, the supply chain and available capacity are indeed constrained, but NVIDIA has not discontinued the RTX 5090 and will continue to ship it.
This directly disputes the claim that GB202 would no longer be used for GeForce products, with Fisher specifically rejecting this scenario on behalf of NVIDIA.
Market Reality
The denial does little to change the current market situation. As of November 9, the RTX 5090 had become even scarcer in German online stores, with available offers starting just under €8,000—nearly four times its original MSRP.
The discrepancy between continued official production and actual availability can be explained by several factors. NVIDIA may be allocating a large share of available GB202 capacity to higher-margin professional products while continuing limited supply to GeForce partners.
Reports of RTX 5090 cards being used in AI systems further tighten retail availability without NVIDIA discontinuing the product line. The shortage doesn't necessarily indicate an EOL status but rather extreme demand from professional markets.
Consumer Impact
Buyers face an unusual situation: according to NVIDIA, the RTX 5090 remains a current product, but in practice it's available only at extreme markups. The temporary absence of a Founders Edition from NVIDIA's store doesn't necessarily mean board partners aren't receiving GPUs.
As long as unit volumes don't increase significantly, the EOL question is almost beside the point for end customers. What matters most is whether new stock reaches regular retailers at reasonable prices—a situation that remains unresolved despite NVIDIA's confirmation of continued production.
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