Kudo Hires Former FunderPro Affiliates Head to Run Prop Trading Arm

CFD broker Kudo has appointed Felice Digennaro as head of prop trading at Kudo Funded, its funded-account business launched in September 2025. Digennaro was most recently head of affiliates at FunderPro, another prop trading firm.

The appointment places a specialist in affiliate marketing and partnerships in charge of Kudo's prop trading division. Kudo Funded offers challenge-based accounts of up to $200,000 and has issued more than 5,000 funded accounts, paying traders over $1.2 million according to its website.

Kudo, previously known as Kudotrade until it rebranded in June, operates through a Mauritius-licensed entity. The funded unit's trading takes place in a simulated environment with virtual funds.

Background and Experience

Digennaro brings extensive experience in affiliate marketing and partnerships to his new role. At FunderPro, he led the affiliate management team and oversaw partner relationships and campaign performance.

Prior to FunderPro, Digennaro worked as a content curator at TradeLocker and served as CEO and chief marketing officer at Amikone. He also held roles in the entertainment industry at Evolution.

Industry Movement

Digennaro is the third person with FunderPro experience to take a senior position at another prop business this year. IC Markets hired Petros Kalaitzis, FunderPro's former deputy CEO, as general manager of its prop division in January.

Andreas Pilavakis left FunderPro's head of operations post to become chief operating officer of GOAT Funded Futures in March. Unlike the other two, Digennaro comes from an affiliate marketing background rather than strategy or operations.

Market Research and Expansion Plans

In recent months, Digennaro has published data on LinkedIn about prop firms' paid influencer marketing. He tracked more than 10,000 trading creators and found that promotional posts received 0.58% engagement compared to 1.05% for normal posts in a sample of 85,387 posts.

Kudo announced the hire as part of its diversification strategy. The company plans to secure additional licenses in the United Arab Emirates following the Category 5 permit it received in June, which covers promotion and client introductions.

Digennaro announced his new position on LinkedIn with the message: "let's make prop trading great again." His appointment reflects the growing importance of affiliate marketing in the prop trading industry as firms compete for traders and partners.