Weekly Review: Prop Firm Match Loses Partners; eToro to Expand in Argentina
Prop Firm Match has lost around 21 prop trading firm partners over an affiliate redirect controversy, while eToro continues expanding through acquisitions with plans to enter the Argentine market.
The platform acknowledged that clicks on firm profiles and promotional codes opened partner websites through its affiliate links without their consent. The exits include major firms like Apex Trader Funding, Tradeify, Lucid Trading, Goat Funded Trader, FundingPips and Blue Guardian.
Prop Firm Match disabled the functionality on October 29 and estimated that the potential impact on referral attribution represented a low single-digit percentage of its commissions. The platform has invited current and former partners to review its findings.
We take full responsibility for it. We have reached out to each of our partners to review this together and reconcile any inaccuracies. We respect any decisions firms have made based on this.
eToro Expansion Strategy
Meanwhile, eToro agreed to acquire Argentine financial app LB Finanzas for an undisclosed amount, marking its fourth acquisition of 2026. The transaction remains subject to customary closing conditions and is intended to establish a stronger local presence in Latin America.
LB Finanzas operates an investment platform offering access to equities, cryptocurrencies and payment services. It is regulated by Argentina's National Securities Commission and Central Bank, adding local operations and regulatory infrastructure to eToro's regional expansion plans.
Earlier this year, the company agreed to acquire crypto wallet provider Zengo, completed its purchase of Israeli exchange Bit2C and announced an agreement to acquire US brokerage TradeZero, which is expected to close in 2027.
Industry Developments
Capital.com also secured a new regulatory licence in Singapore and appointed a former IG executive to lead its local operations. Regulatory developments included new UK initiatives covering quantum computing and financial crime, alongside changes to transaction reporting requirements.
South Africa's regulator made its withdrawal of Mixirite's licence final. Artificial intelligence remained a key industry topic, with discussions focusing on how brokers attract customers through AI search and whether investment in the technology can deliver a lasting competitive advantage.
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