Saudi Business Model Built on Corporate Commuters Challenged by War
Houthi attacks have forced Saudi Arabia to close its capital's main airport, disrupting the business model built on corporate commuters.
The disruption began when Houthi attacks forced Saudi Arabia to shut down its capital's main airport, creating significant challenges for the business model that relies on corporate commuters. One consultant demonstrated the lengths executives are going to maintain business connections, driving for hours from Oman to reach Riyadh.
After a two-week stay, the executive plans to return soon, this time routing through Doha. This decision reflects a strategic bet that physical presence in the region will provide a competitive advantage over rivals who have chosen to stay away amid the security concerns.
The situation underscores the vulnerability of Saudi Arabia's business infrastructure to regional conflicts and highlights the adaptability required by international professionals operating in volatile environments.
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