Hollywood, Creator Agencies Battle Madison Avenue For Brand Budgets
Forbes - Innovation
25 paź 2026, 17:31Tech
1 min read
Hollywood agencies CAA, WME and Reign Maker Group are building creator businesses and new holding companies to win brand budgets as WPP and Omnicom consolidate.
The move comes as traditional advertising holding companies WPP and Omnicom consolidate their operations, forcing Hollywood agencies to adapt their business models to capture shifting brand marketing budgets.
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