Why Deals With Spotify And Disney Could Reshape Podcasting
Forbes - Innovation
Oct 22, 2026, 02:16 PMTech
1 min read
Spotify and Disney are reshaping podcasting through new licensing agreements for video distribution and rights.
The podcast industry is undergoing a significant shift as major platforms secure exclusive rights and expand into video distribution.
These moves signal a move away from simple audio feeds toward more complex, rights-based models that could redefine the medium.
New Licensing Agreements
Joe Rogan’s Spotify deal and PAVE Studios’ Disney+ and Hulu agreement show how podcast rights deals, licensing and video distribution could reshape podcasting.
The deals underscore how podcasting is evolving into a rights-based industry, with platforms competing for exclusive content and distribution rights.
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