Wielki rywal KFC wkracza nad Wisłę. Czy pokochamy teksańskie skrzydełka w 11 smaków?
Summary
The American fast-food chain Wingstop is expanding into Poland, opening its first restaurants in Warsaw, Kraków, Wrocław, the Trójmieście, and Poznań. The operator is Lemon Pepper Holdings, which also manages the chain in the UK and Ireland. The company plans to open approximately 100 restaurants in Poland, with locations currently being sought. Wingstop focuses on chicken wings, tenders, and burgers, offering them in 11 flavor varieties ranging from Atomic to Hawaiian. The chain reported $696 million in revenue in 2025, a 11.5% increase from the previous year.
Key points
- Wingstop will launch its first Polish locations in Warsaw, Kraków, Wrocław, the Trójmieście, and Poznań.
- The Polish operations are managed by Lemon Pepper Holdings, which also operates the chain in the UK and Ireland.
- The menu features 11 distinct flavor options, including Atomic, Mango Habanero, Cajun, Spicy Korean, and Smoked BBQ.
- Wingstop reported $696 million in revenue in 2025, an 11.5% increase year-over-year.
- The company opened 493 new restaurants in 2025, bringing its global total to over 3,000 locations.
Timeline
Wingstop reported $696 million in revenue and opened 493 new locations globally.
The company reported $185.56 million in revenue, a 6.4% increase year-over-year.
“"Nie wchodzimy z ostrością. Wchodzimy z przekonaniem, że Polska jest właściwym rynkiem, we właściwym momencie"”
Background
Wingstop was founded in 1994 in Texas and has grown to over 3,000 locations worldwide.
Why it matters
This expansion marks a significant entry for the chain into the Central European market, challenging established players like KFC.
What's next
Lemon Pepper Holdings is currently searching for suitable locations to open the planned 100 restaurants in Poland.